SHAPED FOR DIFFERENT WAYS OF WEARING DENIM
From close skinny cuts and streamlined slim fits to balanced straight legs and expressive bootcut silhouettes, every Urban Koach fit begins with proportion, comfort and movement.
COLOUR, DEPTH AND CHARACTER
Light, mid-blue, dark indigo and black washes give every denim article a different attitude. Each finish is selected to complement the fabric, construction and intended silhouette.
DEFINED BY THE DETAILS
Stitching, pockets, hardware, waistbands, seams and branded patches are considered together to give every Urban Koach garment its individual identity.
FROM EXPERTISE TO EVERYDAY STYLE
Our denim knowledge is translated into modern jeans, jackets, trousers and shorts created for confident everyday city living.
BUILT FROM THE DETAILS OUT
From wash and stitching to hardware and finishing, every detail contributes to the character of an Urban Koach garment.
BETTER PROCESSES
RESPONSIBILITY BEHIND THE DENIM
For Urban Koach, modern denim is not only about how a garment looks. It is also about continually improving how denim is developed and finished.
Selected Urban Koach products are connected to DROPTIMAĀ®, an award-winning denim-finishing technology created to reduce the use of fresh water, chemicals and energy while avoiding contaminated wastewater.
This approach reflects the wider denim expertise behind Urban Koach and our commitment to making more considered production choices where verified processes allow.
DROPTIMAĀ® was developed to reduce the resource demands associated with conventional denim finishing while maintaining the wash character and appearance expected from modern denim.
CONVENTIONAL DENIM FINISHING
DROPTIMAĀ® APPROACH
FRESH-WATER USE
Requires repeated fresh-water input across washing and rinsing stages.
Designed around water recovery and reuse.
WASTEWATER
May produce contaminated wastewater requiring treatment and discharge.
Developed to avoid contaminated wastewater discharge.
CHEMICAL USE
Conventional finishing can require higher chemical input.
Designed to reduce chemical requirements.
ENERGY USE
Multiple heating, washing and drying stages can increase energy demand.
Developed to lower overall processing requirements.
PROCESS CONTROL
Results may depend on repeated wash and rinse cycles.
Uses a controlled system developed for consistent finishing.
FINAL DENIM CHARACTER
Produces established denim wash and colour effects.
Designed to preserve modern wash, colour and garment character.
DENIM IN THE CITY
