Sustainability

DENIM WITH A MORE CONSIDERED APPROACH

Urban Koach is committed to making more considered production choices ā€” from how our denim is finished to the processes behind every garment.
01 ā€” WATER

EVERY WASH HAS A WATER STORY

Washing and finishing help create the colour, softness and character of denim. A more considered approach starts by understanding where water is needed and where unnecessary processing can be reduced.

02 ā€” ENERGY

EVERY PROCESS NEEDS ENERGY

Washing, drying and finishing all require energy. Better process control means looking for ways to avoid unnecessary repetition while keeping the denim look and feel at the center.

03 ā€” PROCESS

SMARTER STEPS. BETTER CONTROL.

A better approach is not simply about doing less. It is about making each stage of denim finishing more deliberate, controlled and focused on the final garment.

WHAT A MORE CONSIDERED APPROACH MEANS

Sustainability in denim is not one single action. It comes from making smarter choices around resources, process control and the way the final garment is developed.

LESS UNNECESSARY WATER

Look for ways to reduce avoidable water use while keeping the wash and character of the denim at the center.

SMARTER PROCESSING

Make each stage more deliberate so unnecessary repetition can be reduced where possible.

BETTER PROCESS CONTROL

Greater control helps keep each stage focused, consistent and connected to the final garment.

DENIM CHARACTER STAYS CENTRAL

Fit, wash, texture and finishing should still deliver the look and feel customers expect from Urban Koach.

FROM MORE STEPS TO MORE CONTROL

Improving denim production is not simply about removing steps. It is about understanding which steps are necessary, controlling them more carefully and reducing unnecessary repetition where possible.

CONVENTIONAL APPROACH
MORE CONSIDERED APPROACH
THE TECHNOLOGY BEHIND THE CHANGE

MEET DROPTIMAĀ®

THE ECOLOGICAL WASHING TECHNOLOGY

DROPTIMAĀ® is the ecological washing technology behind Urban Koach's approach to smarter denim finishing.

It focuses on greater control throughout the washing and finishing process while keeping the look, feel and character of the final denim garment at the center.

DISCOVER DROPTIMAĀ® EXPLORE OUR DENIM
THE DENIM JOURNEY

WHERE BETTER DECISIONS HAPPEN

Sustainability is not one single step. It comes from making more considered choices throughout the denim process ā€” from the material itself to the way the final garment is finished.
01

RAW DENIM

It starts with the material its structure, weight, texture and potential.
02

WASHING

Washing begins shaping the colour, softness and character of the denim.
03

CONTROLLED PROCESS

Better control helps reduce unnecessary repetition and keeps each step more deliberate.
04

FINISHING

Stitching, detailing, hardware and final treatment bring the garment together.
05

FINAL GARMENT

The result is finished denim that keeps style, fit and character at the center.
WHAT THIS MEANS FOR YOU

BETTER PROCESS. STILL URBAN KOACH.

A more considered approach to denim should not mean compromising on the things you actually care about. The look, the feel and the character of the denim remain at the center.
01

THE LOOK

The washes, tones and denim character you expect remain central to the final garment.
STYLE STAYS AT THE CENTER
02

THE FEEL

Fit, comfort and everyday wearability remain part of every decision made around the finished product.
MADE FOR REAL LIFE
03

THE CHOICE

A more considered process gives customers another reason to feel confident about the denim they choose to wear.
A MORE CONSIDERED DIRECTION
WANT TO SEE THE TECHNOLOGY BEHIND THE PROCESS?